The Evolution of SEO: Staying Ahead of these 5 Algorithm Updates
If you've been in the SEO game for a long time, this article probably won't say anything new. But if you're new SEO Company Toronto and want to know more about algorithm changes, this post is for you! In this post, we'll go over all the major Google updates that have happened since 2015. We'll cover everything from Penguin to Fred and everything in between. By understanding how these updates affect your business and what the best practices are for staying ahead of them, we can prepare ourselves better than anyone else. What is Google Penguin? Google Penguin was a major update to the Google search ranking algorithm. It was released on May 22, 2012 and designed to penalize websites that used manipulative techniques to improve their rankings in Google's search results. The update targeted web spam practices, including link schemes, keyword stuffing and cloaking. The goal of this algorithm is to decrease the visibility of low-quality webpages by lowering their ra...