The Evolution of SEO: Staying Ahead of these 5 Algorithm Updates
If you've been in the SEO game for a long time, this article probably won't say anything new. But if you're new SEO Company Toronto and want to know more about algorithm changes, this post is for you! In this post, we'll go over all the major Google updates that have happened since 2015.
We'll cover everything from Penguin to Fred and everything in between. By understanding how these updates affect your business and what the best practices are for staying ahead of them, we can prepare ourselves better than anyone else.
What is Google Penguin?
Google Penguin was a major update to the Google search ranking algorithm. It was released on May 22, 2012 and designed to penalize websites that used manipulative techniques to improve their rankings in Google's search results. The update targeted web spam practices, including link schemes, keyword stuffing and cloaking.
The goal of this algorithm is to decrease the visibility of low-quality webpages by lowering their ranking on Google's results pages.
What is Google Panda?
Google Panda is a search quality algorithm update that was first released in February 2011. It was designed to improve the quality of search results, and specifically targeted websites with poor content.
The goal of Google Panda is to reduce the rankings of low-quality sites on their search engine result pages (SERPs). To accomplish this goal, they analyzed thousands of websites and used two main signals: site quality and user experience (UX).
Sites were penalized if they had too many ads on their pages or if their Toronto SEO agency had used low-value content such as duplicate material or spun articles; nothing new there!
What is Google Hummingbird?
Google Hummingbird is a ranking algorithm that Google introduced in 2013. It was designed to help Google better understand long-tail queries, and to provide more relevant results. It's a major update to Google's search algorithm, which means it's been around for a few years now.
What Is Google Fred?
Google Fred is one of the latest update to Google's algorithm that the Toronto SEO company admires alot. It was released in January 2018, and it's designed to improve the quality of search results. Fred was a major update that was meant to reduce spam and low-quality content on the web--and it did just that!
The name "Fred" comes from an internal code name used by Google engineers while they were developing this new version of their algorithm (it stands for "Fraudulent Real Estate Developers").
What Is The New Mobile-First Indexing Update?
The Mobile-First Indexing Update is a new ranking signal that Google will use to determine which sites are the best for their searchers. This update will be rolled out in stages, so it will not affect all sites at once and could take months to complete.
The SEO Company Toronto claims that Mobile-First Indexing Update is not a Penguin, Panda or Fred update; it's simply an additional algorithm change that affects how Google indexes content on mobile devices.
It doesn't penalize websites in any way; you won't lose traffic if your site isn't optimized for mobile devices yet! But rather rewards those who take advantage of this opportunity by making their sites more accessible on smartphones and tablets.
Conclusion
As you can see, there are many different ways to be the best Toronto SEO company and stay ahead of the curve when it comes to algorithm updates. The best way is to know what they are in the first place! If you want more information about how we can help with your SEO strategy, contact us today.
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